How much is it working as a business tool for you?
In sales and marketing, using the humble telephone to reach and sustain contact with senior management has always been a headache. But how much consideration has been given by senior management themselves to the potential of the phone to create new opportunities and develop existing ones. David Festenstein examines the communication potential of the ubiquitous phone.
This article originally appeared in Spectra: The Journal of the MCA. Download How to Use a Telephone to read the rest of this article including practical tips for implementing more effective telesales techniques for the telemarketer and the organisation that wants to use the telephone as a more effective business development tool.